A Day in a Marketing Manager
In relation to bargain holidays and / or package holidays, day in the life of a marketing manager at an industrial firm differs from that of a counterpart at a consumer products company. Planning in the industrial setting requires more working relationships across functions and a tighter link to corporate strategy than planning in the consumer goods sector. Cross – functional working relationships are vital because “changes in marketing strategy are more likely to involve capital commitments for new equipment, shifts in development activities, or departures from traditional engineering and manufacturing approaches, any one of which would have company – wide implications”.
Given the inter – functional nature of the content, students gain an understanding of how the different functional pieces of an organization fit together. Also, an opportunity is provided to link the course content to other core classes in the business curriculum, such as organizational behavior, finance, accounting, and strategic management.